I am testing a new Theory: All people who drink White Mochas are predisposed to poor attitudes and have underdeveloped coffee palates.
My theory finds it roots in the following facts :
- When making 1000+ drinks a day, it is inevitable that mistakes will be made and some customers will be dissatisfied with their beverage. Of those who return (or call) and complain about their beverage, 98.491% are White Mocha drinkers.
- People who enjoy the taste of White Mochas generally do not enjoy the taste of actual coffee. See common complaints:
- It’s not sweet enough. (Mind you, the White Mocha is the sweetest syrup on the Starbucks menu.)
- I don’t want to taste the coffee, I want to taste the chocolate!
- There’s too much coffee taste in here.
I don’t declare these truisms with coffee snobbery; They simply are.
Adding complexity my theory, however, are those who modify the Basic White Mocha. For instance, those who might add peppermint or request nonfat milk. I can immediately bring to mind a number of customers in this category (Modified White Mocha) who are kind, friendly, and nothing like their Basic White Mocha counterparts.
As I continue to conduct in-the-field research and interview subjects, I will keep you posted on any changes to the theorem. Maybe someday we can find the answers we so desperately seek .